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What is CountryPet Naturals?

CountryPet Naturals provides natural, high meat content, premium pet foods, and treats from New Zealand. Our products are all-natural, antibiotic, and hormone-free, and comprise pasture-raised, grass-fed, and free-range protein sources. We process minimally to ensure the best nutrition for your pet's health and vitality. We offer a variety of recipes, including venison, lamb, beef, and chicken, to cater to your pet's taste buds. So, if you're looking for a wholesome and healthy diet for your furry companions, CountryPet Naturals is a fantastic choice!

When we say, "You join the CountryPet Naturals family when you buy our products", we truly mean it!

What do we mean by "The CountryPet Naturals Family"?

We refer to our wonderful customers as being part of our CountryPet Naturals family.

When was CountryPet Naturals founded and what kind of pet foods do we sell?

CountryPet Naturals was founded in 1998. We sell natural pet foods and treats sourced from New Zealand and oil supplements sourced from Iceland. Our all-natural, high meat content, premium pet foods and treats are sourced from the rolling hills and verdant pastures of New Zealand and are high-quality, pasture-raised, grass-fed pure and natural protein-packed superfoods for pets.

Where are we based?

CountryPet Naturals is a US company headquartered in Naples, Florida, providing premium pet food made with high-quality, natural ingredients from New Zealand.

Where are CountryPet Naturals products made?

CountryPet Naturals food products are produced in New Zealand using free-range, pasture-fed meats from the South Island. The processing facility is licensed by the New Zealand Food Safety Authority (NZFSA) and complies with FDA, USDA, and NZFSA standards. CountryPet Naturals Cod Liver Oil is wild caught, and sourced and purified from the deep seas of Iceland.

Who is the current owner of CountryPet Naturals and what is their background?

The current owner of CountryPet Naturals is Craig R. Park, who acquired the business in August 2022. Craig was born and raised in Christchurch, New Zealand, and has extensive experience in the food industry worldwide. He has been directly involved in the pet food sector since 2014 and has been living in Florida since 2017.

What are the values and guiding principles of CountryPet Naturals?

CountryPet Naturals has four "no-compromise" pillars as their values and guiding principles:

1. Nutritional Quality: We prioritize the health, well-being, and vitality of pets through high-quality nutrition.

2. Protein Source and Protein Content: We recognize the importance of protein in ensuring nutritional quality.

3. Natural Products: We believe that natural products are the best for pets.

4. Standing Behind Products: We proudly stand behind our products, ensuring the quality and effectiveness.

Why is CountryPet Naturals considered important in the pet food industry?

CountryPet Naturals is an important player in the pet food industry because of our commitment to providing the highest quality pet food containing pure and natural New Zealand protein. Our dedication to superior nutrition has resulted in customers praising our products as exceptional and even surpassing leading brands. Additionally, our "Why" revolves around changing the pet world and making a positive impact.

What is the mission and vision of CountryPet Naturals?

The mission of CountryPet Naturals is to delight our customers' pets with a range of natural pet foods and supplements that provide vitality and health. Our vision is to create a world where pets and their pet parents are happy, healthy, and vital.


What types of pet food do we offer?

We offer a variety of pet food recipes including Lamb, Venison, Chicken, Beef & Lamb, and Lamb & Chicken. Our food is suitable for both dogs and cats of all life stages

Are the CountryPet Pet Food Rolls raw?

No, none of the foods we sell are raw. Instead of offering a completely raw diet, our rolls are lightly pasteurized in a cold water bath, to help keep your pets and family safe. Raw meat can carry dangerous bacteria such as Salmonella and E. coli, which cause food-borne illness.

Why do the rolls look raw?

We are glad you noticed! Our rolls have the appearance of raw due to the minimal processing and simple high quality, basic ingredients we use. All recipes are 95%+ meat with added vitamins and minerals; this is a much higher meat content than many other foods in the market today.

What does "lightly pasteurized" mean?

We use a water bath pasteurization method whereby a combination of time and temperature heats the food to the exact specifications needed to help destroy any harmful bacteria, without cooking the food. This process is similar to everyday items that are pasteurized, such as milk, juice and cheese. Computer controlled temperature zones monitor the process to assure accurate and consistent pasteurization.

Do we use HPP?

No, we never use High Pressure Processing (HPP) during pasteurization. HPP can destroy not only harmful bacteria but also the beneficial bacteria that your pet needs to create and maintain a healthy gut and immune system. Many "raw" pet food companies are now using HPP to avoid costly recalls, while the true benefits of raw are no longer present in their foods.

What is the Tasting Pack all about?

The tasting pack is a wonderful way for new customers to introduce CountryPet Naturals pet food rolls to their furry family and discover their favorite flavors - without commiting to a full case or more. The tasting pack contains any four flavors of rolls for $49 + free shipping. Learn more!

How many portions are in each roll?

Each roll weighs 1.5 lbs, consisting of twelve portions. Portions are marked on the packaging and are 2 ounces each. The amount to feed your dog or cat each day will depend on age and activity level. Please read our detailed Feeding Guide for more information. You will soon get an idea of how much to feed your pet based on his or her appetite and activity.

What is the best way to switch to an all CountryPet Naturals diet?

When feeding CountryPet Naturals to your dog or cat for the first time, we recommend a gradual transition over a period of 10 days. To minimize digestive disturbances, please follow the schedule at the top of our Feeding Guide.

Are CountryPet Naturals pet food rolls suitable for all life stages?

Yes, all of CountryPet Naturals recipes are formulated to offer a 100% complete and balanced diet for dogs or cats of all life stages, as set out by the Association of American Feed Control Officials (AAFCO). In fact, our recipes not only meet, but exceed the AAFCO standards. This means that everything your dog or cat needs to lead a normal and healthy life is included in our food.

Is CountryPet Naturals all natural?

Yes, we use all natural ingredients with added vitamins and minerals. CountryPet Naturals foods never contain any artificial or chemical preservatives, flavors or colors. Our products are hormone-free and antibiotic-free.

Is CountryPet Naturals organic?

No, CountryPet Naturals foods are not organic. Very few pet foods are 100% organic due to challenges in sourcing cost-effective organic ingredients. Instead, our goal is to produce foods made from high quality, fresh and natural ingredients. All of the meats we use are raised on diets that are free of hormones, antibiotics and animal by-products.

What are the advantages of using free-range and grass-fed meats in pet food?

Free-range and grass-fed meats offer several benefits in pet food, including being lower in fat and calories, higher in protein content, rich in antioxidants like beta carotene and vitamin E, and suitable for pets with grain allergies. Additionally, these meats do not contain added hormones, antibiotics, or other drugs.

What are the key benefits of consuming proteins from New Zealand?

New Zealand is renowned for its high-quality, grass-fed meat, and there are several reasons why this meat is beneficial for both your pet's health and the environment.

Grass-fed and Humane Farming Practices: New Zealand's temperate climate allows for year-round grazing on lush, green pastures. This means that the animals are not only grass-fed but also free to roam in a natural environment, leading to healthier and happier livestock. This is a stark contrast to many other countries where animals are often grain-fed in confined spaces.

Nutritional Benefits: Grass-fed meat from New Zealand has been found to have a higher vitamin A and E content and a more favorable fat profile compared to grain-fed meat. It is lower in total fat, has more conjugated linoleic acid (CLA), and a healthier omega 3: omega 6 ratio. This meat is also packed full of complete protein, bioavailable iron, zinc, and vitamin B12, along with bioactives like creatine, carnitine, and carnosine plus antioxidants, which all play key roles in immunity, energy levels, focus, and overall performance.

Better Digestion and Health Outcomes: Research has shown that meat from pasture-raised animals like those in New Zealand can lead to better health outcomes. The fat content of this meat is different, potentially leading to better health outcomes. The digestion of meat from pasture-raised animals released greater levels of good fats, relative to the general fat content.

Environmentally Friendly: The grass-fed movement in New Zealand is based on the idea of regenerative agriculture. This means that the farming practices used are designed to improve the health of the environment rather than deplete it. This is in contrast to many other meat production methods that contribute significantly to greenhouse gas emissions.

Free of Antibiotics and Hormones: New Zealand's livestock farming is naturally pasture-raised, antibiotic-free, and hormone-free. This means that the meat your pet consumes is free of any unwanted substances that could potentially harm their health.

As you can see, adding meat from New Zealand is not only a delicious choice but also a healthy and environmentally friendly one. It's a great way to provide your pet with essential nutrients while also supporting humane and sustainable farming practices.

Why is the CountryPet Naturals specific proteins beneficial for dogs and cats?

Dogs and cats are carnivores with a digestive system designed for digesting meat. CountryPet Naturals protein contains all the essential amino acids in an optimal profile for muscle growth and development. It provides essential fatty acids and helps improve skin and coat conditions. Additionally, it avoids the negative effects of grains found in dry pet food.

Are our products free from artificial colors, flavors, and preservatives?

Yes, our pet foods are free from artificial colors, flavors, and preservatives. We believe in providing a wholesome and healthy diet for your pets

What are the ingredients in our pet food?

Our pet food recipes contain 100% free-range grass-fed lamb, beef, and venison sourced from New Zealand. We also include non-GMO vegetables like potatoes, carrots, peas, and sweet corn, along with fish oil and sunflower oil for Omega-3 and Omega-6 fatty acids. We include each roll's ingredient list on our product pages and you can also find our ingredient list here.

Where do you source your ingredients from?

98% of all ingredients found in our CountryPet Naturals line of food and treats are from New Zealand, including all of the meats. Some of the vitamins and minerals come from Switzerland, Germany and the United Kingdom. None of our ingredients come from China.

Why do we use New Zealand's proteins and vegetables in our recipes?

We use New Zealand's proteins and vegetables because they are of the highest quality. The pasture-raised proteins and fresh vegetables from New Zealand offer exceptional nutrition for pets

What is the nutritional value of our pet food?

Our pet food provides a balanced diet with high-quality proteins, vitamins, minerals, and fiber. We also include Omega-3 and Omega-6 fatty acids for skin health, energy, and organ function

How is your pet food processed and packaged?

Our pet food is gently pasteurized and quick-frozen to ensure freshness and quality. This minimal processing approach preserves the nutritional value of the food

Do we offer food for both dogs and cats?

Yes, CountryPet Naturals offers complete and balanced recipes for both dogs and cats of all life stages, surpassing AAFCO standards

What makes CountryPet Naturals products highly palatable?

Our pet foods are extremely palatable due to the inclusion of vital organs and meat, such as liver, lungs, heart, and muscle meat from various sources like lamb, venison, beef, and chicken. This variety of high-quality ingredients makes our meals and treats appealing even to picky eaters, allergy-sensitive pets, and senior dogs and cats.

What is the difference between our various recipes (e.g., Lamb Recipe, Venison Recipe, Chicken Recipe)?

Each of our recipes is crafted with a different protein source, such as lamb, venison, or chicken. The choice of protein, along with a blend of non-GMO vegetables and beneficial oils, provides a unique taste and nutritional profile for each recipe

How does the moisture content in CountryPet Naturals products benefit pets?

CountryPet Naturals products have a high moisture level, with a minimum of 62%. This high moisture content helps increase the daily water intake of pets, reducing dehydration that can stress the kidneys, liver, and urinary tract. It also contributes to preventing allergies and diseases associated with low moisture levels in dry pet food.

How does feeding CountryPet Naturals affect my pets poop?

Our products contain over 90% meat and have no carbohydrates. Your pets digestive system will produce stools that are less in volume, have darker color and have less odor!