Our Difference

Made in New Zealand

CountryPet Naturals is made from free range and pasture fed meats on the South Island of New Zealand. Our selection of fresh venison, beef, lamb and chicken is collected from New Zealand Food Safety Authority (NZFSA) establishments. The processing facility is licensed by the NZFSA, whose officers frequent visits ensure all preparation, pasteurization, processing, and packing procedures meet their exact requirements. All of our food products are FDA, USDA, and NZFSA approved.

Free range and grass fed meats

New Zealand’s lush climate allows for free range feeding all year round. Meat, eggs, and dairy products from pastured animals are ideal for good health. Compared with commercial products, they offer more good fats and fewer bad fats. They are richer in antioxidants; including vitamin E, beta-carotene, and vitamin C. Furthermore, they do not contain traces of added hormones, antibiotics or other drugs.

Free range and pasture fed meats are:

  • Lower in fat and calories - livestock are on a grass only diet, therefore the meat is very lean and lower in fat content and calories per ounce
  • Higher in protein content per ounce
  • Not exposed to the unsanitary conditions found in most feed-lot type environments, so it isn’t necessary to use antibiotics
  • Higher in levels of beta carotene and vitamin E - both are important anti-oxidants
  • Grain allergy sensitive - grass only livestock have never been fed corn, soy, or wheat, making grain allergies a non-issue

Pasteurized and flash frozen

CountryPet Naturals is pasteurized for safe handling. Raw meat is highly perishable and can contain bacteria such as salmonella and e-coli, as well as harmful parasites which could cause illness. We pasteurize our fresh quality meats for your safety and ease of use, while still providing the benefits of a raw diet. After pasteurizing, our foods are flash frozen in order to maintain our excellent product quality without the need for artificial preservatives. Flash freezing seals in flavor, aroma and nutrition, without the traditional in-home freezing which can cause "freezer burn" to develop.

It’s the natural meaty choice

Dogs and cats are carnivores. Their digestive tract is short and therefore designed and better suited to digest meat, not grain. The organic protein in our recipes naturally contains all essential amino acids in the correct ratio for muscle growth and development. Our suppliers of lamb, beef, chicken and venison raise their livestock in a free range environment and are all grass fed.

Dry pet food consists mostly of grains. Grains contain amino acids which are not efficiently utilized and processing these amino acids causes unnecessary strain on your pet’s liver and kidneys. In addition, the meat in dry pet food has been cooked at extremely high temperatures which damages and destroys the natural nutrients. Pets with dull dry skin or coat conditions will benefit from the meat protein and essential fatty acids found in our food.


CountryPet Naturals recipes are extremely palatable making them a great choice for all animals, including picky eaters or senior dogs and cats who have lost interest in their food. Our recipes include vital organs and bones including the liver, lungs, heart and ground bone of lamb, venison and beef. Our chicken recipes include the heart and ground bone of chicken.

High moisture content

Dry pet food has a very low moisture level, typically 15% or less. The dehydration caused by this puts stress on your pet’s kidneys, liver, urinary tract (in cats) and can lead to allergies and disease. Cats and dogs do not drink enough water to eliminate this dehydration. CountryPet Naturals contains a 62% moisture level which is a great way to increase the daily water intake of your pet. Meat and poultry are composed of naturally occurring water, muscle, connective tissue, fat and bone.

Suitable for all life stages

The nutritional requirements of your pet varies at different life stages (i.e. growing, adult, senior, pregnant or lactating). Our recipes are formulated to meet the nutritional requirements for all stages of an animal's life according to the American Association of Feed Control Officials (AAFCO).

All natural ingredients

Some benefits of our all natural recipes include:

✔ No Wheat
✔ No Sugar
✔ No Gluten
✔ No Antibiotics
✔ No Growth Hormones
✔ No Artificial Additives or Preservatives
✔ No Genetically Modified Organisms (GMOs)