Our Difference

Made in New Zealand

CountryPet Naturals products are made from free range and pasture fed meats from the South Island of New Zealand. Our selection of fresh venison, beef, lamb and chicken is sourced from New Zealand Food Safety Authority (NZFSA) certified facilities. The processing facility producing the finished products is licensed by the NZFSA, whose inspectors inspect the facilities to ensure all preparation, pasteurization, processing, and packing procedures meet their standards. All of our food products are FDA, USDA, and NZFSA approved.

Free range and grass fed meats

New Zealand’s lush climate allows for free range feeding all year round. Naturally New Zealand meat proteins from pasture raised animals are ideal for good health. Fat profiles are optimized and the proteins are richer in antioxidants; including vitamin E, beta-carotene, and vitamin C. Furthermore, our Naturally New Zealand proteins do not contain any added hormones, antibiotics or other drugs.

Free range and pasture fed meats comprising the Naturally New Zealand CountryPet Naturals product range are:

  • Lower in fat and calories - livestock are on a grass only diet, therefore the meat is lean and lower in fat content 
  • Higher in protein content per ounce
  • Have not been treated with antibiotics at any point; unlike feed-lot type environments outside of New Zealand, which are typically more unsanitary, necessitating antibiotic use.  
  • Higher in levels of beta carotene and vitamin E - both are important anti-oxidants
  • Great for dealing with grain allergy sensitivities in pets; Naturally New Zealand pasture raised livestock have never been fed corn, soy, or wheat, making grain allergies a non-issue

Pasteurized and frozen

The Naturally New Zealand CountryPet Naturals product range is gently pasteurized for safe handling while preserving the nutritional benefits of a raw diet. After gently pasteurizing, our foods are frozen in order to maintain our excellent product quality without the need for added preservatives. Our CountryPet Naturals freezing process seals in flavor, aroma and nutrition, without the traditional in-home freezing which can cause "freezer burn" to develop.

It’s the Naturally New Zealand meat

Dogs and cats are carnivores. Their digestive tract is short and therefore designed and better suited to digest meat, not grain. The Naturally New Zealand protein in our recipes contains all essential amino acids in the optimal profile for muscle growth and development. Our partner suppliers of pasture raised meats raise their livestock in a free range environment and are all grass fed.

Dry pet food consists mostly of grains. Grains contain amino acids which are not efficiently utilized and processing these amino acids causes unnecessary strain on your pet’s liver and kidneys. In addition, the meat in dry pet food has been cooked at extremely high temperatures which damages and destroys the natural nutrients. Pets with dull dry skin or coat conditions will benefit from the meat protein and essential fatty acids found in our food.


CountryPet Naturals products are extremely palatable making them a great choice for all animals, including picky eaters, allergy sensitive pets, and senior dogs and cats who have lost interest in their food. Our recipes include vital organs and meat including the liver, lungs, heart and muscle meat of lamb, venison and beef. Our chicken recipes include the heart, skin and muscle protein of chicken.

High moisture content

Dry pet food has a very low moisture level, typically 15% or less. The dehydration caused by this puts stress on your pet’s kidneys, liver, urinary tract (in cats) and can lead to allergies and disease. Cats and dogs do not drink enough water to eliminate this dehydration. CountryPet Naturals rolls are a complete and balanced diet for your pet. They contain a minimum 62% moisture level which is a great way to increase the daily water intake of your pet. Meat and poultry are composed of naturally occurring water, muscle, connective tissue, fat and bone.

Suitable for all life stages

The nutritional requirements of your pet varies at different life stages (i.e. growing, adult, senior, pregnant or lactating). Our recipes are formulated to meet the nutritional requirements for all stages of an animal's life according to the American Association of Feed Control Officials (AAFCO).

All natural ingredients

Some benefits of our Naturally New Zealand CountryPet Naturals all natural recipes include:

✔ No Wheat
✔ No Sugar
✔ No Gluten
✔ No Antibiotics
✔ No Growth Hormones
✔ No Artificial Additives or Preservatives
✔ No Genetically Modified Organisms (GMOs)